In this year’s Summer Movie Preview issue, Entertainment Weekly brought the content to life with 30 action codes to launch mobile engagement that included videos and more. In addition to just reading about the movies, readers could use their smartphones to watch video movie previews (trailers). The campaign brought together material from sponsors and editorial for a comprehensive interactive experience that allowed readers to experience in the preview issue.
Archive - 2D Barcode Examples
RSS Feed
Entertainment Weekly Uses 30 Action Codes in Summer Preview Issue
June 6, 2011 in 2D Barcode Examples with 0 Comments
Authors
Roger Matus, Executive Vice President of Nellymoser, Inc., analyzes the mobile market, studies best practices, and works closely with Nellymoser customers to enhance mobile engagement launched by action codes, such as QR codes and Microsoft Tags.
Ann Carver, Marketing Associate. collects the market and performance data related to action codes for Nellymoser, Inc. She reviews all of the top 100 publications in the US to see how QR codes and Microsoft Tags are used, She also analyzes the effectiveness of action codes for Nellymoser's customers.